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Building a Predictable Pipeline to Support Long-Term Growth at KIER Construction

Company Overview

Founded on April 1, 1986, KIER Construction Corporation was built as a family-driven company grounded in integrity, craftsmanship, and hard work. From the beginning, the vision was clear: deliver high-quality multi-unit and commercial construction projects while building lasting relationships and strengthening the communities they serve.

Nearly four decades later, KIER Construction stands among the Top 15 General Contractors in the region, with more than 1,900 completed projects across the multi-unit and commercial sectors. With a team of 80 employees, KIER continues to expand throughout the Mountain West, delivering projects in Idaho, Utah, Arizona, Nevada, Wyoming, and Montana. As a general contractor, KIER remains focused on building with purpose by creating spaces that foster growth and leave a lasting legacy.

The Challenge: Growth Without Predictability

As KIER Construction continued to grow and diversify, the way bids, pipelines, and client relationships were managed needed to evolve to support the next phase of the business.

One of the biggest challenges was a lack of pipeline predictability. Forecasting future work was difficult, making it harder to allocate resources, plan staffing, and confidently execute long-term growth initiatives. Data lived in too many places, including weekly meetings, siloed spreadsheets, and legacy systems with poor data hygiene. Information was often outdated or incomplete, limiting leadership’s ability to make informed decisions and align teams around shared priorities.

“We didn’t have a clear or reliable way to see what was coming next, which made planning much harder than it needed to be,”

- Casie Coggins, Process Manager.

As the business continued to scale, rigid systems lacked the flexibility, scalability, and visibility required to support KIER’s growth and diversification plans. Their existing CRM was outdated, difficult to use, and unable to support where the company was headed.

The Solution: Why KIER Chose ProjectMark

KIER discovered ProjectMark through its business development team while searching for a platform that could bring structure, clarity, and predictability to their pipeline.

After evaluating the market, ProjectMark stood out for its intuitive pipeline management, real-time analytics, ease of navigation, strong integrations, and hands-on support. Unlike rigid systems of the past, ProjectMark offered the flexibility to customize workflows, dashboards, and features across the platform, allowing KIER to adapt the system to how they actually work.

“What really stood out was how easy it was to use while still giving us the depth of insight we were missing... It gave us the visibility we needed without feeling overwhelming.”

- Casie Coggins, Process Manager.

Video of ProjectMark Construction CRM
Video | ProjectMark Construction CRM

Onboarding and Implementation: A True Partnership

From day one, the onboarding experience set ProjectMark apart. ProjectMark’s team worked closely with stakeholders to understand KIER’s workflows and translate ideas into real, functional solutions within the platform. The collaborative approach ensured the system was tailored to KIER’s specific needs and positioned for long-term success.

The Results: Visibility, Alignment, and Strategic Confidence

With ProjectMark in place, KIER has successfully connected and streamlined processes across the entire lifecycle, from business development and estimating through operations and into financial forecasting. Teams now work from a single, reliable source of truth, improving alignment and collaboration across departments.

ProjectMark delivered a predictable pipeline, enabling leadership to plan with confidence. KIER now has a diversification plan aligned directly with its five-year strategic plan, supported by a live financial forecast that updates in real time based on pipeline activity. Enhanced collaboration tools, including a dedicated bid board and a more disciplined Go or No Go process, have helped teams pursue the right opportunities and allocate resources more effectively.

“We can trust what we’re seeing in the pipeline... That confidence changes how you plan.”

- Casie Coggins

Client Experience and Feedback

Beyond the platform itself, KIER views ProjectMark as a true partner. The ProjectMark team remains hands-on, responsive, and actively engaged in turning customer feedback into meaningful product improvements.

Looking Ahead: Scaling with Confidence

With ProjectMark in place, KIER Construction has cleared the runway to meet and exceed its five-year growth plan. The platform has become a foundational tool for scaling operations, managing diversification, and supporting long-term strategic goals.

Final Word

“ProjectMark has helped us move from reactive to strategic,” said Casie. “It’s become a critical part of how we plan for the future.”

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