Henley Construction Achieves Exceptional Business Development Efficiency with ProjectMark

Established in 1964, Henley Construction is a family-owned contractor specializing in commercial and educational facilities. Serving the Washington, DC Metro area, they focus on quality, proactive solutions, and personal attention, offering services such as pre-construction, design/build, construction management, and general contracting.

Henley Construction faced significant challenges in their existing data management and marketing workflows. Their previous CRM system was cumbersome and difficult to navigate, making it difficult for the team to efficiently generate high-quality marketing materials and manage their pipeline. Reporting was particularly problematic, often leading to errors and delays. Additionally, the existing system did not support easy customization, which was crucial for creating tailored materials. They needed a solution that was not only user-friendly but also powerful enough to handle the specific demands of the construction industry.

Henley Construction turned to ProjectMark for a fit-to-purpose CRM solution with an intuitive interface and robust features designed specifically for the construction industry. ProjectMark provided a seamless transition from their previous CRM system, with easy data input and customization options that significantly improved workflow. The platform enabled Henley Construction to draft detailed RFP responses, create professional resumes, and develop high-quality marketing materials quickly and efficiently. The ease of use of ProjectMark allowed team members to adapt rapidly, minimizing downtime and maximizing productivity. The ability to store all relevant information in one centralized location further streamlined their processes, making the assembly of finished documents faster and more accurate.

Implementing ProjectMark brought about significant changes at Henley Construction. The time needed to manage their CRM and streamline business development workflows was drastically reduced from several days to just a few hours, enabling the team to respond to more opportunities quickly. ProjectMark proved to be a game-changer, elevating the quality of their data management.

The platform also facilitated better team collaboration by allowing real-time access and updates to project information, minimizing miscommunications, and ensuring alignment. Learning to use ProjectMark was straightforward, and the streamlined process improved workflow and productivity. With all relevant information stored in ProjectMark, assembling RFP responses and other documents became exponentially faster, enabling the team to focus on other critical tasks.

Henley Construction found the reporting function particularly valuable, as it simplified the process and made it easy to generate custom reports. The improved reporting capabilities provided clear insights during bid meetings, helping the team maintain a clear view of their backlog and make more strategic decisions. By reviewing the backlog every week, the team could see where they lacked work and needed to be more selective with opportunities.

While it’s early in the migration, Henley Construction is already winning more RFPs, highlighting the combined impact of improved presentations and the overall quality of their work.

Henley Construction is excited about the future with ProjectMark. They plan to leverage the platform’s full capabilities to continue improving their project management processes and deliver exceptional results for their clients.

If you’re ready to migrate to a CRM built for the needs of the dynamic construction business, get in touch!