See It in Action
Branco Enterprises has been building for over 91 years. What started as a small residential construction business has grown into a major player in commercial construction. With about 140 employees, Branco isn’t just another general contractor—they self-perform a large portion of their work, from site preparation to concrete and carpentry.
Unlike other construction companies that primarily broker and subcontract work, Branco’s hands-on approach gives them greater control over schedules and quality. That self-performance capability is a valuable advantage when bidding for projects.
But even with strong operational capabilities, business development was becoming increasingly difficult to manage. Garrett Dowling, Business Development Manager at Branco, knew they needed a better way to track bids, manage client relationships, and improve reporting. Their existing system? A massive Excel spreadsheet.
“It was a huge spreadsheet. People didn’t know what was relevant, and it wasn’t user-friendly. I just stopped using it five or six months after I became the BD Manager.”
Garrett needed a tool that could support business development, provide visibility across teams, and help them focus on the right opportunities. His first attempt to solve the problem led him to Salesforce, but it didn’t take long to see the issues.
“Salesforce is a great system if you’re making 500 cold calls a day, but it just didn’t fit what we do in construction. It was cumbersome. Running reports was a nightmare, and customer support was terrible. In three years, I had seven different reps.”
Even worse, billing was a mess. Several times, Salesforce claimed Branco hadn’t paid—despite never sending an invoice. At one point, they even threatened to shut off the system. Frustrated, Garrett was ready to ditch CRM altogether and go back to Excel.
Then, ProjectMark called.
From the first demo, Garrett knew ProjectMark was different.
“As soon as I saw it, I told my team, ‘This was built by someone who has worked in construction, and understands construction.’ It just made sense.”
Switching from Salesforce to ProjectMark was seamless. Within a week, all their data was migrated. Their Customer Success Manager walked them through the platform, helped set up reports, and provided hands-on support whenever needed.
“The difference was night and day. With Salesforce, I was on my own. With ProjectMark, I had a real person to call anytime I needed help.”
Branco quickly saw the benefits of ProjectMark. Their marketing director, who used to spend a week compiling RFPs, now completes them in two or three days.
“Before, she was digging through folders, pulling info from different systems. Now, everything she needs is in ProjectMark.”
Transparency between Branco’s offices also improved. Garrett no longer has to guess what the estimating department is working on—he can simply log in and check.
“I don’t have to call them or wait for a meeting. I can see what bids they’re working on and have informed conversations with leadership.”
But the biggest impact? Their win rate.
Since 2017, Branco has seen significant revenue growth, nearly doubling its annual earnings while securing a substantial backlog for upcoming years. ProjectMark played a key role in that expansion by helping them focus on the right opportunities.
“We’re able to be more selective. Instead of chasing everything, we’re targeting the projects where we have the best shot. And it’s paying off.”
Despite their success, Garrett knows Branco isn’t using ProjectMark to its full potential yet.
“It has more capabilities than we’re taking advantage of. We could be using it across estimating, marketing, project management—even field teams.”
And that’s exactly what he plans to do. As Branco continues to scale, ProjectMark will help them refine their approach, streamline collaboration, and win more business.
For Garrett, the difference between Salesforce and ProjectMark is clear.
“If you’re in construction, don’t waste time with a generic CRM. You need something built for this industry. ProjectMark understands what we do.”
If your firm is still relying on spreadsheets or struggling with a system that wasn’t designed for construction, it might be time for a change. Branco made the switch. If you’re ready to do the same, come see ProjectMark in action!
See for yourself how our modern CRM is revolutionizing the construction industry.
Watch Video
