See It in Action
Winning profitable construction projects in 2025 demands more than simply presenting the lowest bid.
As the industry evolves, the firms that thrive will be those that embrace change, leverage cutting-edge technology, and implement disciplined strategies. With labor challenges, policy shifts, and rapid technological advancements reshaping the landscape, adaptability is essential.
In this guide, you'll explore ten actionable strategies, enriched with insights from industry experts like Sherry Rylko, Derek Montes, and Tom Deane.
Are you ready to transform your approach and win the projects that matter most? Let’s dive in.
The construction industry in 2025 is becoming increasingly competitive, and firms must navigate a range of challenges to secure profitable projects. Success requires targeting the right opportunities, standing out in the bidding process, and building lasting client relationships. Each of these areas demands strategic thinking and well-defined processes to overcome obstacles and maximize outcomes.
Identifying high-value projects is a critical step in maximizing resources and profitability. Sherry Rylko, CEO of Rylko Builders, stresses the importance of a disciplined qualification process. “We don’t want to become an estimating company,” she says. Instead, her firm evaluates projects based on criteria like budget, decision-makers, and timelines to avoid resource drain.
By implementing strict qualification procedures, firms can focus their energy on projects that align with their capabilities and offer the highest return on investment.
Differentiating your firm in the bid process is essential when competing for the same projects as other general contractors. Troy Parkinson from Sage Presence highlights the importance of a compelling message. “Clients know you can do the work, but what makes your team stand out?” he asks.
In addition to messaging, preparation is key. Rehearsing proposals and interviews allows teams to refine their pitch and present with confidence. Firms that fail to prepare risk losing opportunities to better-prepared competitors.
Limited resources often hinder proposal preparation. A webinar poll revealed that 70% of respondents view this as a top challenge. Rylko shared how her firm tracks proposal costs to prevent resource overextension. “If we see we’ve spent too much time redoing estimates, we pull back,” she explains.
Adopting modern tools like CRM systems can streamline proposal workflows, improve resource allocation, and prevent bottlenecks during the bidding phase.
Strong client relationships are the foundation of sustained growth. Transparency plays a vital role in earning client trust. For instance, Rylko’s firm is upfront about challenges, whether they involve material delays or subcontractor issues. This honest approach builds credibility and encourages referrals, which are invaluable in an increasingly competitive market.
Tom Deane, Co-Founder of ProjectMark, suggests leveraging account-based marketing (ABM) strategies to maintain long-term client engagement. By sending tailored newsletters and sharing industry trends, firms position themselves as resources rather than vendors.
The construction industry is undergoing dynamic changes in 2025, driven by labor challenges, technological advancements, evolving policies, and favorable economic conditions. Firms that recognize and adapt to these trends will position themselves for long-term success in a competitive market.
Labor shortages remain one of the most pressing issues, limiting productivity and increasing costs. Troy Parkinson from Sage Presence highlights that the shortage of skilled workers continues to create bottlenecks. Automation and diversity initiatives are emerging as vital solutions. Derek Montes, Product Manager at Trimble, emphasizes, “By leveraging technology, it just makes the entire process more efficient.”
Firms are also improving workplace conditions to attract and retain talent. Sherry Rylko of Rylko Builders notes the importance of involving all team members in business development and client interactions. “Everybody sells,” she says, emphasizing a collaborative approach. Promoting diversity further broadens the talent pool and fosters innovation.
Technology continues to revolutionize the construction industry. Wearable devices are enhancing on-site safety, while CRM and ERP systems are improving collaboration and decision-making. Tom Deane, Co-Founder of ProjectMark, underscores the role of modern CRM systems: “Traditional systems were clunky. Modern tools allow for ease of adoption and better alignment across departments.”
By integrating data-driven tools, firms can streamline processes, improve efficiency, and reduce operational costs, staying ahead of competitors.
Government policies, particularly the Infrastructure Investment and Jobs Act (IIJA), are fueling growth in nonresidential construction. “Federal funding under the IIJA is boosting opportunities,” explains Parkinson. However, shifting tariffs are affecting material costs, pushing firms to prioritize domestic sourcing and strengthen supply chains to mitigate risks.
The economic landscape in 2025 presents a positive outlook, with lower inflation and interest rates encouraging public and private investment. Sherry Rylko highlights, “We currently have a backlog and some great opportunities we’re working on.” Growth rates across key construction sectors are projected to range from 2% to 11%, providing ample opportunities for firms that align their operations with these trends.
In 2025, technology is no longer a luxury for construction firms; it is a necessity. The right tools and systems empower firms to improve efficiency, enhance decision-making, and achieve scalability. Embracing technology is critical for staying competitive in an industry defined by rapid change.
Technology facilitates real-time access to project data, enabling seamless collaboration between departments. Integrating CRM and ERP systems ensures that business development, marketing, and project management teams work from the same data. Derek Montes of Trimble explains, “Having your ERP talk to as many systems as possible ensures real-time updates.” This transparency improves internal operations and builds trust with clients by providing live updates on project progress.
Modern technology streamlines the bidding process, helping firms respond faster to opportunities. CRM tools track project leads, manage deadlines, and automate repetitive tasks, freeing teams to focus on crafting compelling proposals. Automation ensures that bids align with client requirements, improving the likelihood of success.
Technology allows firms to monitor expenses in real time, reducing the risk of budget overruns. Predictive analytics powered by ERP systems identify potential risks early, giving teams the tools to adapt and avoid costly mistakes. Sherry Rylko highlights, “Tracking estimating costs in real time ensures we’re not losing out. It doesn’t become an overhead cost.”
As firms take on larger projects or expand into new markets, scalable systems ensure smooth operations. Tools like modern ERP platforms grow with the business, adapting to evolving demands. This scalability not only supports growth but also positions firms as forward-thinking leaders, attracting clients and top talent.
A strong work culture is the backbone of success for construction firms. It fosters collaboration, attracts top talent, and strengthens client relationships. Firms that prioritize leadership, engagement, and communication will thrive in 2025’s competitive landscape.
Effective leadership is crucial in setting the tone for a winning work culture. Leaders who articulate clear goals and inspire their teams foster alignment and confidence. During a recent webinar, 33% of participants identified “strong leadership and vision” as the most critical factor for success. Leaders who align their teams around shared objectives ensure consistent progress toward business goals.
Engaged employees are the foundation of any successful firm. Providing opportunities for professional growth, recognizing achievements, and fostering open communication channels keep teams motivated. Sherry Rylko emphasizes the importance of team cohesion: “Our clients have done more referrals for us because of the relationships we’ve built. This starts internally with an engaged and cohesive team.”
Clear communication and streamlined processes ensure effective teamwork. Consistent workflows reduce misunderstandings, while regular updates keep all stakeholders aligned. Rylko underscores the importance of preparation: “Prepare, prepare, prepare. You act as a cohesive team and always have a game plan. That’s how you support your project and make a strong impression.”
Diversity fosters creativity and addresses labor shortages by broadening the talent pool. Derek Montes of Trimble notes, “Encouraging diversity fosters innovation and addresses labor shortages.” Innovation thrives when diverse teams collaborate, offering fresh perspectives and solutions.
A culture of accountability ensures that every team member takes ownership of their responsibilities. Transparency—whether in data sharing or decision-making—strengthens trust across teams. Rewarding high performers and maintaining open communication further reinforce a positive work culture.
Sustainable growth in the construction industry requires careful planning, disciplined processes, and strategic investments. Firms that focus on scalability, adaptability, and targeting high-growth sectors are better equipped to navigate the evolving market landscape.
Long-term success begins with clear, actionable goals that align with a firm’s vision. Regularly reviewing progress and adjusting strategies ensures the team remains focused and responsive to changing market conditions. Tom Deane of ProjectMark emphasizes, “Between your ERP and CRM, you have to create a single source of truth. That allows you to understand your pipeline, manage team resources, and plan effectively for what’s next.”
Modern CRM and ERP platforms are essential for managing increasingly complex operations. Scalable systems grow alongside the business, adapting to new demands without compromising efficiency. These tools streamline processes and enhance collaboration, creating a strong foundation for expansion.
Growth demands not only better systems but also the right people. Investing in recruitment and professional development helps firms attract top talent. A diverse and inclusive workforce drives innovation, enabling firms to tackle modern challenges with fresh perspectives.
High-growth sectors, such as renewable energy and infrastructure, present lucrative opportunities for construction firms. By aligning their capabilities with market demands, firms can maximize profitability and strengthen their competitive position. Sherry Rylko highlights the importance of focusing resources: “We prioritize opportunities that align with our expertise to ensure the best outcomes.”
Flexibility is key to long-term growth. The construction industry is shaped by economic shifts, policy changes, and technological advancements. Firms that proactively adapt to these changes can seize opportunities and stay ahead of competitors. For instance, automation and modern tools not only increase efficiency but also prepare firms for larger, more complex projects.
Strong client relationships are the cornerstone of sustained success in the construction industry. Building trust, exceeding expectations, and maintaining consistent engagement ensure long-term partnerships that drive repeat business and referrals.
Clients expect high-quality work, but going above and beyond helps your firm stand out. Meeting deadlines, addressing concerns proactively, and exceeding project goals build trust and establish your firm as a reliable partner. Tom Deane, Co-Founder of ProjectMark, emphasizes, “It’s not just about closing the contract. Sharing insights, market trends, or recommending partners builds trust and positions you as a long-term ally, not just a vendor.”
Client relationships shouldn’t end when a project is completed. Regular check-ins, newsletters, and personalized updates keep your firm top of mind for future opportunities. Account-based marketing (ABM) strategies, such as tailored newsletters or market updates, demonstrate continued investment in the relationship. Deane adds, “When clients know you’re still engaged, they’re more likely to recommend you or return for future work.”
Satisfied clients are your best advocates. Providing exceptional service encourages them to recommend your firm within their networks. Referrals can open doors to opportunities in new sectors or regions, organically expanding your client base. Highlighting successful projects and client testimonials can further strengthen your reputation and credibility.
Open and honest communication is critical for maintaining client trust. Proactively addressing issues—such as material delays or scope changes—shows clients that your firm is committed to their success. Tools like CRM systems ensure consistent and personalized communication, enhancing client satisfaction and strengthening relationships.
Modern CRM tools enable firms to keep detailed records of client preferences, project histories, and communication touchpoints. This data ensures that every interaction is tailored and meaningful, setting your firm apart in a competitive market. Automation tools also streamline follow-ups, ensuring no engagement opportunities are missed.
The construction industry in 2025 demands innovative strategies, efficient processes, and strong client relationships to thrive. ProjectMark provides the tools and insights to simplify workflows, enhance collaboration, and achieve business goals.
By integrating tailored CRM and ERP systems, ProjectMark enables you to:
Ready to revolutionize your operations and win profitable construction projects? Get a demo today and take the first step toward transforming your approach to success. Visit ProjectMark Get a Demo to learn more.
