See It in Action
Artificial Intelligence (AI) is rapidly changing the AEC industry, and marketers are no exception. Kristen Kautz (JAM Idea Agency), a marketing professional in the AEC industry, shared her perspective on how AI will impact AEC marketing and the importance of embracing new technologies at ProjectMark's latest AI 101 webinar.
Kautz acknowledges that the implementation of AI in marketing is not a far-fetched idea. She recalls a conversation with Greg Ross-Munro (Sourcetoad), where she asked if they could put proposal questions into an AI program and have it write proposals for them. "Oh, we're here," Greg replied. Kautz believes that AI has the potential to speed up tasks and save time, money, and even lives. However, there are concerns about the bias of the answers that AI programs generate and whether they will replace jobs.
In the AEC industry, marketing is often the first department to get cut, and marketers are always looking to prove their value to technical professionals. Kautz believes that the implementation of AI in marketing could help marketers focus on the more important aspects of their job, such as building relationships with clients. "Anything that speeds up tasks so we can get to the more important stuff," Kautz says.
While AI is not likely to replace jobs immediately, Kautz believes that those who do not embrace new technologies will become irrelevant. "Will someone who understands AI replace your job if you don't embrace it? Yes. That's a given," she says. As the AEC industry is often 10 years behind everything, Kautz believes that AI will continue to rapidly change the industry and will shift roles within the industry.
Kautz believes that people will still be important in the AEC industry, and AI will not replace CEOs. "Can a CEO run an entire civil engineering firm that makes 350 million with just AI? No, that's not possible. So it's gonna shift and change, but people are still going to be important," she says.
The implementation of AI in marketing has the potential to speed up tasks and save time, but it also raises concerns about bias and job loss. Kautz believes that it is crucial to embrace new technologies in order to remain relevant and prove value in the AEC industry.
In conclusion, AI is rapidly changing the AEC industry, and marketers must embrace new technologies to remain relevant. While AI may not replace jobs immediately, those who do not embrace it will become irrelevant. As AI continues to advance, it is crucial to address concerns about bias and ensure that it is used ethically and responsibly. AI has the potential to speed up tasks and save time, but it is up to us to use it wisely and to continue to prioritize the importance of human relationships in the AEC industry.
