ProjectMark Insights

Fail to Prepare: Prepare to Lose: What it takes to Win the Project Interview

Transforming Client Presentations

Client presentations evolve, emphasizing personalization, visual storytelling, social responsibility, and immersive technology. Insights from Tom Soohoo, VP at Webcor, guide businesses to create impactful presentations resonating with clients for future opportunities.

BD West Coast Trends: Insights from Dianne Lee

Generational Differences in Communication Styles: Insights from Tom Soohoo

The Future of Business Development

Dianne Lee, Executive Director at Kitchell, discusses the future of business development (BD), emphasizing the role of technology adoption, understanding ROI, and embracing change in the AEC industry.

Navigating Relationships and Sales in a Digital Era

The Role of AI in AEC Marketing

Kristen Kautz discusses AI's impact on AEC marketing, emphasizing its potential to speed up tasks and save time. While concerns about bias and job loss arise, embracing new technologies is crucial for staying relevant in the industry.

The Rise of AI and its Impact on Society

Sarah Kinard's Insights on Strategic Planning for the AEC Industry

Will Swearingen's Insights on Strategic Planning for the AEC Industry